What started as a voice and a vibe grew into a movement.

Itay Levi is more than an artist – he’s spirit, style, and pure energy.

From late-night studios to festival stages, from deep ballads to upbeat hits – Itay brings raw emotion, unstoppable energy, and a spark you can’t miss.

Every drop, every design, every word comes from the heart – inspired by the streets, the culture, the music, and the journey.

This brand is for the community.

For those who feel.

For those who know that music isn’t just heard – it’s lived.

Limited drops. Lasting energy.

This isn’t just merch.

This is IT.